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GEPPU
CATEGORY
DURATION
BRANDING
2 WEEKS

Brief:
Branding for a self-made brand called "Geppu"
TOPIC GIVEN: Come up with a brand and brand identity based on the animal "Gharial"
BRAND: "Geppu" meaning "burp" in japanese is a soft drink/mixers brand
At Geppu, we are passionately dedicated to revolutionizing the non-alcoholic beverage landscape in India. Our mission is to transform the way people experience beverages by providing a diverse range of innovative and culturally inspired options. We believe in empowering consumers to celebrate every moment, big or small, with unique, flavorful, and healthy alternatives, thereby fostering a vibrant and inclusive beverage culture across the nation.
Overview:
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Health-Conscious Individuals: Prioritize nutritious, natural ingredients in their beverages.
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Young Professionals: Seek convenient, enjoyable options for unwinding or socializing without alcohol.
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Families: Desire beverages appealing to both adults and children during meals or special occasions.
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Urban Millennials: Look for trendy, Instagram-worthy mocktails with unique flavors.
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Home entertainers and aspiring mixologists.
Target Audience:
Tone:
Creative and Playful
Friendly and approachable
Confident and assertive
Vibrant and Energetic
Voice:
Creative and expressive
Warm and inviting
Optimistic and upbeat
Lively and Spirited
Authentic and genuine
Playful and whimsical
Inclusive and excessive
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Illustration explorations
Logo explorations

Final Logo

Logo Do's and Don'ts

Name Explorations
Shakkar Wakkar
Gudduk
GudGush
Gulabo
Dakaar
Ghhoont
Chui Mui
Chinki Minki
Bubbles
GulpShulp
Gulp Walp
Snout's Spirit
Mayan
Geppu
Eela
Belch
Magar
Inari
Spirited
Ghizzy
Typography exploration

(Primary)
(Secondary)
Finalised Typeface
(Secondary)
(Primary)
Aa
Nunito Bold/Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Color Palette
#34008F
#B2FF36
#FF4769
#FFFFFF
Color Palette Do's and Don'ts


DO'S
DON'TS
Make sure there is enough contrast
Use colors from the provided color palette
Use only #FFFFFF
to put the logo on #FF4769
Don’t use other colors
Don’t use transparent text or logo
Don’t mix color in the same text
Don’t pair two lighter colors

Brand Elements

Packaging Guidelines

Social Media






Raleway
Roboto
Raleway
Saraburn





Thank You!
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