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GEPPU

CATEGORY

DURATION

BRANDING

2 WEEKS

Brief:

Branding for a self-made brand called "Geppu"


TOPIC GIVEN: Come up with a brand and brand identity based on the animal "Gharial"


BRAND: "Geppu" meaning "burp" in japanese is a soft drink/mixers brand

At Geppu, we are passionately dedicated to revolutionizing the non-alcoholic beverage landscape in India. Our mission is to transform the way people experience beverages by providing a diverse range of innovative and culturally inspired options. We believe in empowering consumers to celebrate every moment, big or small, with unique, flavorful, and healthy alternatives, thereby fostering a vibrant and inclusive beverage culture across the nation.

Overview:

  • Health-Conscious Individuals: Prioritize nutritious, natural ingredients in their beverages.

  • Young Professionals: Seek convenient, enjoyable options for unwinding or socializing without alcohol.

  • Families: Desire beverages appealing to both adults and children during meals or special occasions.

  • Urban Millennials: Look for trendy, Instagram-worthy mocktails with unique flavors.

  • Home entertainers and aspiring mixologists.

Target Audience:

Tone:

Creative and Playful

Friendly and approachable

Confident and assertive

Vibrant and Energetic

Voice:

Creative and expressive

Warm and inviting

Optimistic and upbeat

Lively and Spirited

Authentic and genuine

Playful and whimsical

Inclusive and excessive

Illustration explorations

Logo explorations

Final Logo

Logo Do's and Don'ts

Name Explorations

 Shakkar Wakkar

Gudduk

GudGush

Gulabo

Dakaar

Ghhoont

Chui Mui

Chinki Minki

Bubbles

GulpShulp

Gulp Walp

Snout's Spirit

Mayan

Geppu

Eela

Belch

Magar

Inari

Spirited

Ghizzy

Typography exploration

(Primary)

(Secondary)

Finalised Typeface

(Secondary)

(Primary)

Aa

Nunito Bold/Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Color Palette

#34008F

#B2FF36

#FF4769

#FFFFFF

Color Palette Do's and Don'ts

DO'S

DON'TS

Make sure there is enough contrast

Use colors from the provided color palette

Use only #FFFFFF
to put the logo on #FF4769

Don’t use other colors

Don’t use transparent text or logo

Don’t mix color in the same text

Don’t pair two lighter colors

Brand Elements

Packaging Guidelines

Social Media

Raleway

Roboto

Raleway

Saraburn

Thank You!

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