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S^2
NUTRISWIF
T
CATEGORY
DURATION
UI/UX DESIGN
2 WEEKS
Brief:
App Design for a Dietary Solution for Bachelors and young adults.
Problem Statement
Diet control and fitness is an expensive procedure these days. Maintaining a healthy diet has become as hassle due to lack of time and resources and most of the solutions are not viable for most of the audiences.
Importance of a healthy diet
A healthy, balanced diet is vital for staying fit as it provides essential nutrients, controls weight, and promotes overall well-being. It fuels the body with the right energy, strengthens muscles, and supports vital organs, reducing the risk of diseases while enhancing physical fitness and mental health.
Target Audience:
Students and working bachelors in the metropolitan cities.
Age: 18-28
What problems do we generally face while maintaining a healthy diet?
Generation and economy
Lifestyles and constraints
Economic Factors
Time Limitations
Primary Research (Interviews and questions)
Interview questionnaire
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How often do you think people should follow a healthy and balanced diet plan?
-
Have you subscribe to any fitness/diet planning apps?
-
For what purpose do you generally use fitness/diet planning apps?
-
Are you looking for cost effective fitness and diet solutions?
-
Are there any cultural or dietary restrictions you need the app/website to consider based on your location or background?
-
Would you prefer a personalized workout and a meal plan based on your goals and budget?
-
Do you prefer subscribing to fitness/health apps or going to the nutritionist/dieticians directly?
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Do you often find problems sourcing ingredients or materials required for the diet/meal plan suggested to you?
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Do you sometimes not feel like putting efforts into cooking a meal and ordering out?
-
Do you want multiple recipe/food options with the same calorie intake so that you can keep options open?
Interview Results
For what purpose do you generally use these fitness/diet planning apps?
Exercise
5(83.3%)
Goal Tracking
2(33.3%)
Progress Tracking
Nutrition and meal planning
4(66.7%)
Health monitoring
3(50%)
4(66.7%)
0
1
2
3
4
5
Is there anything else you'd like to share or any specific requirements you have for a fitness and diet app that considers your unique circumstances?
1
Maybe also considering the budget for the diet plan
2
Peope start but are not consistent...maybe you can do something that will motivate them
3
No
4
A reminder facility through the day
But...
Despite increasing awareness of the importance of a healthy diet and fitness, many individuals struggle to sustain these habits long-term, leading to rising rates of lifestyle-related health issues
Have you subscribe to any fitness/diet planning apps?
How often do you think people should follow a healthy and balanced diet plan?
Are there any cultural/dietary restrictions you need an app/website to consider based on your location or background?
How often do you feel like putting efforts into cooking a meal and ordering out?
66.7%
50%
16.7%
16.7%
16.7%
16.7%
16.7%
Yes
No
Sometimes
Often
Very
Often
Never
Sometimes
66.7%
33.3%
No
Yes
50%
50%
Very Often
Often
Secondary Research
Primary sources of diet support
Apps and online tools
Meal planning apps
Calorie counters
Fitness trackers
Online recipes
Nutrionists and Dieticians
Personalized guidance
Expert advice
Meal plans
Community Support
Group fitness classes
Social media communities
Local fitness groups
Food Delivery Services
Meal kit deliveries
Healthy restaurant delivery
Diet Control Apps
Modern diet control apps tend to be vague and pricey, offering one-size-fits-all solutions. They overlook individualized guidance, making it challenging for users to address their unique dietary needs effectively.
Nutritionists and Dieticians
Labeling nutritionists and dietitians as overrated due to their cost overlooks the value of their expertise. While their services can be expensive, they offer personalized guidance, promote long-term health, and help prevent costly medical bills. Access to affordable nutrition education remains a challenge, highlighting a need for more accessible resources.
Too expensive
Insufficient resources
Shops unavailable nearby
Habitat ignored
High cost of subscription
Costly materials
Step-by-step recipes
Personalization
Inaccessible facilities
Lack of economic consideration
Cost related issues
Nutritional guidance missing
Healthy meal planning needed
Costly materials
Salary bounds
Cultural barrier
Cost
Lack of insurace coverage
Ongoing expense
Limited budget
Time consuming
Dietary restrictions
Meal planning complexity
Supplement costs
Limited availability
Inflexibility
Time commitment
Food allergies
Food allergies
Lack of follow through
Emotional and social impact
Hidden ingredients
Cost
Environmental impact
Lack of variety
Food delivery services
Food delivery services often offer limited control over ingredients, unhealthy options, potential for overeating, hidden additives, high costs, limited variety, scheduling challenges, and may discourage cooking at home for healthier, balanced meals.
Limited control
Unhealthy options
Peer pressure
Overeating
Community Support
Community support, while beneficial in many ways, may not always be feasible for maintaining a healthy balanced diet because people have diverse dietary needs and preferences. A one-size-fits-all approach in a community setting may not address individual requirements.
Lack of expertise
One-size fits all
Peer pressure
Inconsistent information
Limited accountability
Solution
To address the challenge of maintaining a balanced diet in today's economy, I would like to introduce "NutriSwift," an innovative app that offers personalized diet recommendations and doorstep food delivery. NutriEats analyzes users' dietary preferences, health goals, and budget constraints, providing tailored meal plans. It sources affordable, nutritious ingredients and offers a range of easy-to-cook recipes. Users can order pre-measured ingredients or ready-to-eat, healthy meals based on their chosen recipes. With NutriEats, balanced nutrition is both convenient and cost-effective, empowering individuals to make healthier food choices without breaking the bank.
Research Process
Research
Conduct Stakeholder Interviews: Learn about the objectives, expectations, and needs of key stakeholders, including hospital administrators, the marketing team, and the medical staff.
User Research: To fully comprehend the target audience, their needs, pain spots, and preferences, do user interviews, surveys, and usability testing.
Competitive Analysis: Analyse competing websites to spot industry best practises, acquire inspiration, and develop knowledge of effective design components.
Define
Create User Personas: Develop fictional representations of the target users based on research findings to guide design decisions and ensure user-centered design.
Define User Goals: Identify the primary goals and tasks users are looking to accomplish on the Fortis Hospital website.
Establish Design Objectives: Based on the determined user goals and stakeholder needs, establish precise design objectives.
Ideation
Information Architecture: Create a site map and define the overall structure and hierarchy of the website's content to ensure easy navigation and findability.
Wireframing: Sketch or create low-fidelity wireframes to visualize the layout, content placement, and interactions of key pages and sections.
Interaction Design: Develop interactive prototypes or mockups to demonstrate the user flow and functionality of the redesigned website.
Design
Visual Design: Apply the new color palette, typography, and visual elements to the wireframes or interactive prototypes, creating high-fidelity designs that align with the Fortis Hospital brand..
Responsive Design: Ensure the website design is responsive and adaptable to different screen sizes, devices, and orientations.
Accessibility Considerations: Include best practises for accessibility, like providing alternative text for images, utilising appropriate header structures, and guaranteeing keyboard support.
Prototype
Define Prototype Goals: Identify the specific objectives and goals for creating the prototype, such as testing specific features, validating user flows, or gathering feedback on the overall user experience.
Plan Prototype Scope: Determine the scope of the prototype, including the number of screens or interactions to be included and the level of fidelity (low, medium, or high) for each component.
Gather Requirements and User Insights: Review stakeholder requirements and user research findings to ensure the prototype aligns with user needs and business goals.
Testing
Usability Testing: Conduct usability tests with representative users to identify any usability issues or areas of improvement in the redesigned website.
Bug Testing: Thoroughly test the website for bugs, errors, and cross-browser compatibility to ensure a smooth and error-free user experience.
Performance Testing: Optimize the website's performance by testing its loading speed and responsiveness under different network conditions.
Empathy Mapping
User Persona
Jessica Singh
Age: 24
Gender: Female
Occupation: Student
Education: Bachelor's Degree
Gains
Quick and Simple Meal Planning: A diet planning app that offers quick and easy meal planning options would save Jessica time and help her make healthier food choices.
Budget-Friendly Recommendations: An app that suggests affordable, nutritious meal options aligned with her budget constraints would be highly beneficial.
Educational Resources: Jessica would benefit from diet planning apps that provide educational resources on nutrition, helping her make more informed dietary decisions.
Stress Management Tools: Apps that include stress management features, such as guided relaxation exercises, can help Jessica address stress without resorting to unhealthy snacking.
Campus Dining Assistance: An app that offers insights into healthy eating options on her college campus or nearby would make it easier for her to maintain a balanced diet while studying.
About
Jessica is a college student pursuing her degree in computer science at a large university. She's an avid tech enthusiast and enjoys spending time on her smartphone and computer. Her schedule is demanding with classes and part-time work, but she wants to maintain a healthy lifestyle despite her busy academic life.While Jessica may not have an extensive fitness background, she's interested in making fitness a part of her daily routine to manage stress and stay healthy during her college years.
Motivation
Study
Pains
Quick and Simple Meal Planning: A diet planning app that offers quick and easy meal planning options would save Jessica time and help her make healthier food choices.
Budget-Friendly Recommendations: An app that suggests affordable, nutritious meal options aligned with her budget constraints would be highly beneficial.
Educational Resources: Jessica would benefit from diet planning apps that provide educational resources on nutrition, helping her make more informed dietary decisions.
Stress Management Tools: Apps that include stress management features, such as guided relaxation exercises, can help Jessica address stress without resorting to unhealthy snacking.
Campus Dining Assistance: An app that offers insights into healthy eating options on her college campus or nearby would make it easier for her to maintain a balanced diet while studying.
Focus
Family
Time
About
Jessica is a college student pursuing her degree in computer science at a large university. She's an avid tech enthusiast and enjoys spending time on her smartphone and computer. Her schedule is demanding with classes and part-time work, but she wants to maintain a healthy lifestyle despite her busy academic life.While Jessica may not have an extensive fitness background, she's interested in making fitness a part of her daily routine to manage stress and stay healthy during her college years.
Gautum Ganguly
Age: 24
Gender: Female
Occupation: Student
Education: Bachelor's Degree
Study
Motivation
Focus
Family
Time
Gains
Pains
Quick and Simple Meal Planning: A diet planning app that offers quick and easy meal planning options would save Jessica time and help her make healthier food choices.
Budget-Friendly Recommendations: An app that suggests affordable, nutritious meal options aligned with her budget constraints would be highly beneficial.
Educational Resources: Jessica would benefit from diet planning apps that provide educational resources on nutrition, helping her make more informed dietary decisions.
Stress Management Tools: Apps that include stress management features, such as guided relaxation exercises, can help Jessica address stress without resorting to unhealthy snacking.
Campus Dining Assistance: An app that offers insights into healthy eating options on her college campus or nearby would make it easier for her to maintain a balanced diet while studying.
Quick and Simple Meal Planning: A diet planning app that offers quick and easy meal planning options would save Jessica time and help her make healthier food choices.
Budget-Friendly Recommendations: An app that suggests affordable, nutritious meal options aligned with her budget constraints would be highly beneficial.
Educational Resources: Jessica would benefit from diet planning apps that provide educational resources on nutrition, helping her make more informed dietary decisions.
Stress Management Tools: Apps that include stress management features, such as guided relaxation exercises, can help Jessica address stress without resorting to unhealthy snacking.
Campus Dining Assistance: An app that offers insights into healthy eating options on her college campus or nearby would make it easier for her to maintain a balanced diet while studying.
Affinity Mapping
Stage
Action
Thoughts and emotions
Touchpoints
User Discovers the Diet Control App
User Receives Personalized Diet Plans and Recipes
User Places an Order for Ingredients (In-Built Delivery Service)
User Prepares and Enjoys the Meal
User hears about the diet control app through social media or a friend's recommendation.
User downloads the diet control app from the app store.
User creates a new account by providing their personal information.
User is curious about how the app can help them achieve their health and nutrition goals.
User hopes the app will make it easier to plan and maintain a healthy diet.
User may feel a sense of commitment to their health journey.
App Store
Registration and Onboarding Process
User Profile Setup
User receives a personalized diet plan and recipe recommendations based on their preferences.
User can view and explore the recommended recipes and meal plans.
User selects a recipe they want to try and add it to their meal plan.
User is excited to see the personalized diet plan and recipes.
User feels empowered to make healthier food choices.
User may experience satisfaction and anticipation as they plan their meals.
Diet Plan and Recipe Recommendations
Recipe Selection
Meal Planning
User selects the recipes they'd like to cook and adds ingredients to their shopping cart.
User places an order for ingredient delivery through the app.
User tracks the delivery status and estimated arrival time.
User values the convenience of ingredient delivery and saving time on grocery shopping.
User expects a smooth and reliable delivery process.
User may feel eager to receive the ingredients and start cooking.
Ingredient Selection and Shopping Cart
In-App Ingredient Ordering
Delivery Tracking
User follows the recipe instructions provided by the app.
User cooks the meal using the delivered ingredients.
User is engaged in the cooking process, following the app's step-by-step instructions.
User feels accomplished and satisfied after preparing a healthy meal.
Recipe Instructions
Cooking Process
User enjoys the meal they've prepared and tracks their food intake.
User may experience enjoyment and fulfillment while eating.
Food Intake Tracking
Behavioral Pattern
During the design process of the app, several interviews were conducted to gather feedback from the users regarding their experience with the current website. The interviewees displayed certain behavioral patterns while discussing their experiences with the current
diet control apps.
After Identifying the behavioral patterns, I mapped the variables with the user, segregated them based on their behavioral patterns into 3 main categories.
Primary Users
Primary users of a diet planning app typically have specific health and fitness goals, such as weight loss, muscle gain, or managing medical conditions like diabetes or hypertension. They use the app to create and follow personalized diet plans tailored to their objectives.
Primary users tend to engage with the app on a regular basis, often tracking their daily food intake, exercise routines, and progress toward their goals. They are proactive in recording data and monitoring their nutritional intake.
Secondary Users
Secondary users often include caregivers, family members, or friends who support primary users in their diet and nutrition journey. They may use the app to monitor the progress of the primary user, prepare meals, or order ingredients.
Secondary users' engagement with the app may be intermittent and goal-dependent. They use the app when assisting the primary user but might not maintain their own profiles.
Negative Users
Negative users might initially download the app but use it infrequently. They may struggle with the app's complexity, find it overwhelming, or lose interest quickly.
Negative users may have high expectations but feel that the app does not meet their needs. They could be dissatisfied with the quality of recipes, the variety of dietary options, or the app's user interface.Unhappy users are more likely to leave negative feedback and reviews, highlighting their frustrations. They may express disappointment on app store platforms and social media.
Task Flow
User opens app
Homepage
User registers and creates a profile/logs in
User selects location
User lands on the Homepage
Onboarding
Sets specific dietary and fitness goals, such as weight loss, muscle gain, or overall health improvement.
User receives an onboarding tutorial, introducing them to app features.
Diet Plan Creation
User accesses the diet planning feature.
Specifies daily calorie or macronutrient targets, if desired.
Chooses from pre-defined meal plan templates or customizes their own plan.
Receives a diet plan with daily meals and snacks tailored to their goals and preferences.
Receives detailed recipes with ingredients, preparation steps, and nutritional information.
User views and selects recipes for each meal from the provided meal options.
Recipe and Meal Selection
User receives ingredient delivery and follows the app's recipe instructions to prepare the meal.
Records food intake by marking meals as consumed in the app.
Makes daily/monthly/yearly meal plans accordingly
User selects which service they want and proceed
Meal Ingredient Ordering
Proceeds to order the ingredients for delivery
User checks the nearest branch for delivery
User adds the ingredients from the selected recipes to their shopping cart
User is shown the time for delivery and is offered live tracking option
User can come back to the homepage and go back the recipe provided
Clicking on the recipe gives them the whole process in text and also in video format.
User can go back to the homepage and put their calories intake of the day
User can also set alarms for meals and drinking water in the homepage
User provides feedback on the app's recipes, delivery service, and overall experience.
Paper Wireframes
Low Fidelity Prototype
High Fidelity Prototype
Healthy food at your doorstep
anytime. anywhere
Thank You!
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